Terry Wilson, a seasoned marketing veteran



Terry Wilson, a seasoned marketing veteran , has recently decided to explore growth options for Tuscan treasures, an importer of Italian furniture. Profits are declining and Mr. Wilson must decide whether to downsize or expand to improve the situation. Yu have been asked to advise Mr. Wilson on which growth strategy would best aid Tuscan Treasures should he choose that route. YOu have also been asked to provide Mr. Wilson with a better understanding of why profits have been down recently, including possible causes of decline. He also wants to know what he would need to do if he decides to downsize the operation.

A. provide Mr. Wilson with 3 possible strategies.

B. What are the possible causes of his company’s decline?

C. What are some recommendations for handling a downsizing?